.Rep ImageNew Delhi: FMCG company GRM Overseas has obtained a 44 per-cent capital stake with main infusion as well as secondary purchases in Swmabhan Commerce, the moms and dad business of Virat Kohli-backed, Anger Coffee, the company mentioned in a BSE filing on Wednesday." This critical financial investment in Anger Coffee lines up perfectly along with our goal to steer development in digital-first, health-focused, as well as lifestyle labels. Our experts view massive possibility in broadening Squall Coffee's visibility in the domestic market and also leveraging synergies with our established export markets. Coffee as a product category aligns effectively along with our global growth tactic, and our company are thrilled to blend our deep-seated industry proficiency and distribution abilities along with Squall Coffee's powerful offerings. Our team intend to boost this brand to brand new heights in India and around the globe," pointed out Atul Garg, MD, GRM Overseas.Rage coffee sells online as well as also possesses visibility across 1,000 HoReCa stores and also 5,000 plus standard trade and also contemporary exchange stores.Recently, the provider extended in to the out-of-home coffee market by mounting bean-to-cup vending devices in workplaces and opening up cafes.For FY24, Rage Coffee's unaudited turnover stood at Rs 24.9 crore partially up from Rs 23.9 crore in FY23.Founded in 1974, GRM possesses a diversified item profile featuring rice, seasonings, as well as various other food products with visibility in both the domestic as well as worldwide markets.
Published On Aug 28, 2024 at 02:44 PM IST.
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